Wednesday 2 December 2009

Art Director

The art director oversees the whole design process of the game to make sure that the game designers are creating manageable goals for themselves. The art director unifies the vision and goal that they want their team to work towards. The art director is the one person who has a fixed knowledge of what the overall finish of the game is going to look like. To ensure that their team sticks to the theme set the art director makes decisions that affect the visual appeal, contrast features, psychological appeal and anything else that creates an appeal to the target audience within the game.
The art director works closely with the art manager to ensure that the project schedule is met and that all artistic goals are manageable. The art director must give constructive feedback to their team so that there is visual consistency across all assets. They also help with all problem solving. So in short the art director is a lieutenant in charge of a small band of soldiers and it is their job to keep their teaming working to the best standard as well as keeping schedule ensuring the team work together to produce the best and most relevant stuff they can for the project.
The art director needs to be as creative as their team so that they themselves can see what needs to be produced to make the game aesthetically appealing. They also need to have a sense of leadership as well as teamwork; this would be greatly improved with social skills. This is so that they can connect well with their team to create a harmonious but productive environment to get the best out of the game designers.

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